KNOWLEDGE HUB

By AliResearch Step 4: Modernize route-to-market and retail formats Distribution and retail formats are being reinvented with New Retail. Let’s begin with di...

By AliResearch From our experience, some brands are in a stronger competitive position to win in New Retail. These companies take a systematic approach that ...

By: Jim Gehr Meeting existing expectations is already proving challenging for many organizations and moving to even shorter delivery times may require signif...

AI and broadband are eating retail for breakfast. In the first half of 2019, we’ve seen 19 retailer bankruptcies. And the retail apocalypse is only accelerat...

By Later x Fohr It’s been a big year for Instagram. From likes disappearing from posts, to IGTV becoming the go-to platform for video series, the rules to po...

By Insider The power of influencers The world now has outstanding people are constantly promoting the development of Marketing industry. Leaders of them are ...

Industry benchmarks across the most important social media metrics. By RivalIQ WHY DO WE BENCHMARK? The success of the media society has developed as to rece...

Credit : Jenny Chang, Warc The coronavirus, just given a formal name by the World Health Organization (COVID-19) yesterday, has been dominating news headline...

By Perrine Rozec, CSR Manager, CCFIV Getting food is one of our primary need and today, the world is producing more food than ever. However, a growing world ...

By Sarah Dawley, Senior Copywriter at Hootsuite. If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word...

Credit: Rashi Tyagi, Gabe Jimenez from Think with Google As more and more brands in Southeast Asia (SEA) jostle for consumers’ attention online, every market...

By Jared Atchison — January 23, 2020 Are you a new business owner interested in spreading brand awareness, increasing your sales, and improving customer loya...

The factor that determines most of the outcome of your startup is the one you have the least control over: Timing. If you want to start the next $100M revenu...

Credit : Graham Robertson A brand positioning statement focuses on the consumer target your brand will serve and the emotional and functional benefits your b...

Graham Robertson Your brand idea should steer the internal culture to inspire and steer everyone who works behind the scenes of the brand. Brand leaders must...

Credit: Julien Boudet, Jess Huang, Kathryn Rathje, and Marc Sorel Customer concerns about the security and privacy of their online data can impede personali...

Brick-and-mortar retail stores need to up their game. Technology could give them significant boost. Now should be a great time in US retail. Consumer confide...

Credit : Jay Milliken China has never been an easy place to build brands, and these days, it’s more complex than ever. Consumers are tech-savvy and bargain-h...

Credit : Katie Jordan After completing a three-part study on Generation Z last year, NRF went back to the parents of these young consumers to uncover how the...