WorldLine Technology Oct 22, 20195 minTHREE CORNERSTONES OF GLOBAL RETAIL INNOVATIONCredit: V. "Paddy" Padmanabhan INSEAD experts and industry executives drill down to the basic human needs driving changes in retail. To...
WorldLine Technology Oct 22, 20194 minHOW TO GET (THE RIGHT) CUSTOMERS ON SOCIAL MEDIA (IN LESS TIME & MONEY)Credit by: Olivia Plotnick Every startup knows they need some sort of social media strategy. Platforms such as Facebook, Instagram,...
WorldLine Technology Oct 21, 20193 minADIDAS: WE OVER-INVESTED IN DIGITAL ADVERTISINGCredit by: Sarah Vizard Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest...