Updated: Sep 23, 2019
Credit by: Welcome to YouGov BrandIndex 2019 Brand Health Ranking
We are proud to announce YouGov BrandIndex 2019 Best Brand series - our annual Brand Health Ranking, for the third year in a row.
This ranking concludes the healthiest brands across APAC by looking into the consumer perception of a brand’s overall Quality, Value, Impression, Reputation, Satisfaction, and Recommend scores. Below is a snapshot for the top 3 brands per APAC markets. And some interesting highlights compared to last year’s ranking are showcased as well.
Full BrandIndex Rankings
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YouGov BrandIndex is the first and most comprehensive service that measures the fundamentals of brand health every day. We continually track the impact of your marketing and advertising campaigns on key business drivers. Every day, we interview thousands of consumers, yielding over 8 million interviews each year. Respondents are drawn from our online panels of over 7 million consumers across 38 markets. With over ten years’ historical data about your brand and your competitors, we’ll get you up to speed the moment you subscribe.
The top 4 brands in Australia remain the same, with Google, Bunnings, PayPal and YouTube coming up top. This year, Netflix shows the greatest improvement in brand health and makes into top 10 for the first time together with the packaged food brand Bega.
In China, Alipay continues to be No.1, followed by its reward programme Jifen Bao, which makes into top 10 for the first time. HP printers also makes into top 10 for the first time securing the ninth spot.
In Hong Kong, new entries include Google and WhatsApp, which secure the top two positions; YouTube in sixth; and reward programme MoneyBack in ninth.
In Indonesia, Garuda Indonesia has demonstrated the strongest brand health as the airline occupies the top spot for the third consecutive year. WhatsApp secures the second spot after its addition into BrandIndex tracking list last year; while Adidas also joins the list for the first time ranking No.10 this year.
Local brands also perform well in Japan, with Rakuten, Panasonic and ANA taking the top 3 positions three years in a row. The remaining brands in top 10 are almost the same as last year, with Sony making it into top 10 this year instead of Google.
Local brands tend to work well in Singapore too. Among the top 10, five are local brands including Singapore Airlines, which has been No.1 for three consecutive years. Changi Airport comes in third; Gardens by the Bay in sixth; DBS in seventh; and Channel News Asia in eighth.
In South Korea, the top 3 brands are all local brands such as LG, which has been No.1 for two years; Samsung, which rises to No.2 from the third last year; and KaKao Bank, which jumps one place from last year to No.3.
There are some exceptions where foreign brands perform better than local brands this year – In the Philippines, Samsung and Colgate have secured the top 2 spots three years in a row. In Thailand, YouTube, Facebook, Line and Google have also occupied the top 4 spots for the past three years.
In Malaysia, WhatsApp also outperforms other local brands and has been No.1 for three consecutive years. But there are some new entries into Malaysia’s top 10 this year, including Shopee, which shows the greatest improvement in brand health and secures the second spot; and AirAsia occupying the sixth position this year.
Seven out of the top 10 are local brands, including Vietnam Airlines; the mobile device and consumer electronic retailer The Gioi DI Dong; the fashion retailer Viettien; the e-commerce company Tiki.vn; and the packaged food manufacturers Hao Hao, Kinh Do, and Omachi.
Vietnam’s ten most valuable brands are worth a total of $6.9 billion this year, a year-on-year increase of over $900 million.Vinamilk, Vietnam’s biggest dairy company, continued to top the list with an estimated brand value of over $2.24 billion, followed by military-run telecom giant Viettel with more than $2.16 billion, according to Forbes Vietnam’s the Top 50 Brands report published Monday.
This year, Viettel registered the biggest increase in brand value, from nearly $1.4 billion last year to $2.16 billion this year. Sabeco, Vietnam’s biggest brewer, is in the third place with a brand value of $486 million.
The remaining seven in the top 10, in order of ranking, were: real estate corporation Vinhomes, food giant Masan Consumer, telecommunications providers MobiFone and VinaPhone, state-owned Vietcombank, IT giant FPT, and mall operator Vincom Retail.
The estimated value of Vietnam’s 50 most valuable brands rose $1.2 billion compared to a similar list for last year, reaching over $9.3 billion.
According to Forbes Vietnam, the food and beverage industry continued to dominate the list with 10 representatives. Supporting industries, including agriculture, securities, tourism and accommodation services had only one representative each.
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