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The Rise Of The 21st Century Brand Economy

Amazing presentation from @ IAB focusing on the consumer economy, the midst of a shift from a century old ‘indirect brand economy’ to a ‘direct brand economy’. An arms race for first-party data is influencing strategy, investment and economic benefits are accruing to firms that create value by tapping into low-barrier-to-entry, capital-flexible, leased or rented supply chains.

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