Updated: Sep 23, 2019
Sources: Instagram; TechCrunch
How many people use Instagram?
In June 2018, Instagram had reached one billion monthly active users, up from 800 million in September 2017. The app is one of the most popular social networks worldwide.
Global Instagram audiences
Instagram is a mobile social network that allows users to edit and share photos and videos. In 2018, there were more than 100 million active Instagram users in the United States. This figure is projected to surpass 111 million in 2019. Instagram is most popular with teens and young Millennials – this holds true in the United States in particular where more than half of Instagram’s user base is between 18 and 29 years old. Globally speaking, 41 percent of users are 24 years of age or younger.
Instagram is one of the top two preferred social networks of teens in the United States, beating Twitter and Facebook but still ranking behind Snapchat.
Due to the app’s visual nature and high user engagement rate, Instagram is also a valuable social media marketing tool. In 2018, brands uploaded an average of 0.7 posts to the social platform every day, with those in the sports vertical being the most active.