Mobile App Marketing Primer : Paid & Organic User Acquisition

App Annie’s app marketing primer — the second in a series of three  — will discuss the core components of a sound user acquisition strategy:

• App store optimization, including targeted keywords to help boost your app in the top of search queries

• Conversion, to increase user downloads through app store assets, like your icon, description, and screenshots

• Paid channels, to enhance the discoverability and placement of your apps