Mobile App Marketing Primer : Paid & Organic User Acquisition
App Annie’s app marketing primer — the second in a series of three — will discuss the core components of a sound user acquisition strategy:
App store optimization, including targeted keywords to help boost your app in the top of search queries
Conversion, to increase user downloads through app store assets, like your icon, description, and screenshots
Paid channels, to enhance the discoverability and placement of your apps
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