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Mobile App Marketing Primer : Paid & Organic User Acquisition

App Annie’s app marketing primer — the second in a series of three  — will discuss the core components of a sound user acquisition strategy:

  • App store optimization, including targeted keywords to help boost your app in the top of search queries

  • Conversion, to increase user downloads through app store assets, like your icon, description, and screenshots

  • Paid channels, to enhance the discoverability and placement of your apps

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