BEYOND THE HYPE-HAVARD BUSINESS REVIEW

How Marketer Can Capitalize on AI

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While artificial intelligence is already transforming marketing outputs for early adopting brands like JustFab, Condé Nast, and MATCHESFASHION.COM, the reality is that many marketing organizations are struggling to filter out the hype surrounding AI and machine learning. This leads to further challenge advancing beyond basic AI/ML use cases, leaving most brands unable to gain competitive advantage with this transformative tech. 

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