Updated: Sep 23, 2019
Credit by: Maria-Isabella Neverovich
For marketing departments around the globe, 2018 was the year of video-based strategies, artificial intelligence, and tighter regulations - particularly in the form of the General Data Protection Regulation (GDPR), implemented by the EU.
Transitioning into 2019, these trends have continued to evolve, with new ones emerging and, yet again, redefining the face of business in the twenty-first century. One of the most exciting trends to appear, are holograms for business.
Let’s discuss more about how holographic technology is innovating business, in particular, marketing, and what we can expect to see this year and beyond.
Four ways holographic tech will innovate in 2019
"Holographic technology isn’t just about creating life-like images, it’s so much more. Like augmented reality and virtual reality (AR and VR), holographic systems aspire to revolutionize how we see the world." The difference? Some of the latest holographic technology can be seen with the naked eye, without any additional accessories such as a smartphone screen or a pair of 3D glasses.
Here are the four ways that companies can involve holographic visuals to create an immersive experience for their clients:
In 2016, the Digital Signage Industry was valued at $19.61 billion, and that figure has only continued to grow. Digital signage solves the flaws of traditional printed signage methods. With digital signage there is no need to manually update signs, printing costs are reduced, and the amount of physical labor is minimized.
Traditional signage methods have been replaced with digital alternatives that blend seamlessly with the modern world. As we increasingly spend more time staring at screens, our brains have adapted, making digital mediums easier to absorb. However, one key aspect is still lacking––digital signage is screen-based, making it a 2D experience.
" Yet, the world around us is 3D, and here is where hologram advertising really stands out. 3D Holographic visuals allow businesses to take what they would usually display on a screen (or poster) and turn it into eye-catching 3D content, bringing it to life in the real world."
These 3D holographic visuals have the potential to inform, entertain, promote, and transform at the click of a button. Or form part of an automated campaign, drawing attention and boosting interaction. HYPERVSN is leading the pack when it comes to the holographic revolution, providing a unique premium system that displays top-quality holographic visuals, that remain unparalleled.
"Proven case studies from iconic brands such as Nike, Puma and Louis Vuitton, show that HYPERVSN 3D digital signage can boost sales on average by 12-30 percent (depending on how the technology is utilized)."
PowerPoint presentations, projector-based images, and traditional signage (stands, posters, etc.) are some of the traditional solutions used by businesses at events. Efficient, tested and reliable (most of the time). However, no matter how good a product or service is, there is no escaping the fact that people expect (and demand) innovation.
"79 percent of marketers in the US use events to generate sales. This significant number demands attention from companies seeking to drive sales revenue, gain repeat purchases and increase brand awareness. 3D Holographic visuals are a game-changer in the marketplace, giving brands the power to take their events to new heights."
Let’s take a look at three types of events where delivering cutting-edge solutions is essential:
Packed with industry experts, the very best at what they do, in order to get noticed among the crowd, businesses need to come up with new and innovative ways to present their products or services.
By incorporating 3D holographic elements into their stand