Updated: Sep 23, 2019

Credit by : Bonnie Porter

What role do social media stats and facts play in your day-to-day?

As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference.

Plus, you never know when you’ll need a good trivia tidbit to impress at a party.

In this post, we hope you’ll find it all: both the necessary stats and facts to inform your social media decisions plus some social media numbers that will surprise and entertain.

Keep reading to see the numbers on social media demographics, usage, trends, and much more. We hope these statistics and facts will arm you with the knowledge you need to build an even stronger social media strategy.

Social media statistics and facts, overall

Our first grouping of social media statistics is very meta: it’s about the state of social media itself. We thought we’d begin by taking a bird’s eye view of the social media landscape before zooming into each social network in particular. To begin with, check out these numbers for social media usage worldwide:

Social media usage worldwide

The internet has 4.4 billion usersThere are 3.499 billion active social media users

For context, as of May 2019, total worldwide population is 7.7 billion. So that means that 57 percent of the world’s population is on the internet. More people are online than those who aren’t online.

And as far as social media usage goes,

45 percent of the world is on social media

If you have the internet, there’s an 80 percent chance you have a social media account, too.

Yes, and it gets even more mind-blowing.

  • On average, people have 7.6 social media accounts apiece

  • The average daily time spent on social is 142 minutes a day.

The most popular social networks

It’s interesting to know how many people – total – are on social, but how about where these social media users spend their time. If you want to play along, go ahead and think about the order of the top 10 social networks with the most users. Keep in mind, these are total user counts, not necessarily active users, which not all social networks reveal.

All these user numbers are the most recent ones we could find online. Please do let us know in the comments if you’ve seen a more recent statistic.

  • Facebook — 2.4 billion users