Credit by Nabeena Mali
1. Better overall experience for customers.
Ecommerce already made shopping more convenient.
Consumers were given access to:
A wider variety of products.
More competitive pricing.
All without ever having to step away from their computer.
With mobile commerce, they still have these benefits, but now they don’t even need a desktop computer.
As long as they have a mobile device, they can shop whenever they want, wherever they are.
New mobile commerce applications that enhance the customer experience even further include:
Chatbots and messenger apps which making it easier for businesses to interact with their customers using apps and services their customers already use and love.
2. Phenomenal growth potential.
eMarketer expects global ecommerce sales to reach $4.058 trillion by 2020, representing 15% of total retail sales.
And the percentage of that belonging to m-commerce will also continue to grow, as more online retailers see more than 50% of traffic coming from mobile devices.
This suggests that retailers investing more in mobile commerce can ultimately expect a higher conversion rate and ROI.
3. A true omni-channel experience.
An omni-channel experience is when stores sell both online and offline — likely also selling through multiple online channels (i.e. on Amazon, eBay, Facebook, B2B).
We’ve also been referencing the importance of listing your product wherever consumers are already spending their time. This is increasingly known as contextual commerce, a more strategic take on the overarching omni-channel term.
Omni-channel is about being where your customers are, and making it possible for them to buy what they want.
And mobile commerce makes this easier than any other form of multi-channel marketing and selling.
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4. Variety of payment options.
With new mobile payment solutions emerging, it is now possible to offer customers a truly diverse range of payment options.
This doesn’t mean we’ve moved beyond “cash or card,” but mobile commerce has given up mobile wallets, which make one-click checkouts possible in more than one store.
No more having to manually enter your credit card details and shipping details the first time you shop at a new online store.
Popular mobile payment solutions include: