Augmented Reality (AR) is described as an enhanced version of reality where live direct or indirect views of physical real-world environments are amplified with superimposed computer-generated images over a user’s view of the real-world, resulting in an enhanced perception of reality
Consumers will shop in Augmented Reality online and in-store by 2020
Total value of global consumer spend on mobile apps in 2018
The average time spent per person each day on mobile internet
Total number of global active mobile internet users
Marker-based AR is also called image recognition or recognition-based AR. This technology uses the camera in an AR device to produce a result. QR and 2D are the examples of the visual marker. The users get the result when the camera reader senses the marker.
Marker-less AR is also called location based AR. It is one of the most widely used and implemented types of technology. Marker-less is also known as position based AR and GPS-based Augmented Technology
Several categories of AR technology exist, each with varying differences in their objectives and applicational use cases.
key benefit for business
✔ Personalize Shopping Experiences
✔ Entertain And Amaze Customers
✔ Engage And Retain Customers
✔ Be Ahead Of Competition
It's like out of home advertising, but in digital worlds.
You can get very creative with the way your product placements are integrated to your story and even design content with ads in mind. Go crazy - the more native the integration, the better the user experience.
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