WHAT YOU NEED TO KNOW ABOUT SOUTHEAST ASIA’S GROWING M-COMMERCE LANDSCAPE

Credit from App Annie


From sales events to hyper-localization, what does it take to succeed in a mobile-first retail market?


Once considered a nice-to-have, mobile commerce (m-commerce) has grown to become the linchpin to the future of retail. In 2018, global shopping app sessions — akin to foot traffic — grew 65% from 2016, as new and incumbent players continued to expand their market reach. In Southeast Asia, where over 90% of users access the internet primarily through mobile devices, consumers spent close to 3 billion hours in shopping apps last year alone — more than double the time spent in 2016.


The message is clear: in Southeast Asia, having a well-designed mobile strategy is the most critical step in creating a successful shopping user journey.


In order to better understand this highly dynamic region, we recently partnered with iPrice to map out the key e-commerce players who have a profound presence on mobile, and the analysis revealed a robust landscape where both international and local platforms increased their momentum to convert mobile users to customers across the region.



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