HOW TO CREATE YOUR BRAND POSITIONING STATEMENT

Updated: May 11, 2019

Credit from the book Beloved Brand


Learn to create a winning brand positioning statement that motivates consumers to buy, and gives you an ownable competitive advantage. The four elements of a brand positioning statement includes:

  1. Who you serve (target)

  2. Category you play in (frame of reference)

  3. Space you serve that will help you win (benefit)

  4. Deal-closing support points (reason to believe)



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