top of page

HOW TO CREATE YOUR BRAND POSITIONING STATEMENT

Updated: May 11, 2019

Credit from the book Beloved Brand


Learn to create a winning brand positioning statement that motivates consumers to buy, and gives you an ownable competitive advantage. The four elements of a brand positioning statement includes:

  1. Who you serve (target)

  2. Category you play in (frame of reference)

  3. Space you serve that will help you win (benefit)

  4. Deal-closing support points (reason to believe)



Subscribe WorldLine Technology to be up-to-date the most innovative marketing technologies in the world.

Call us now 0968 68 3191


This book is about format development, advanced marketing mix modeling, highly granular geo-marketing, digital media, and fact-based promotion management.

45 views0 comments

Comments


LOGO WORLDLINE 5-04.png
bottom of page