Credit form book Beloved Brands
Analyze your brand performance to build a deep-dive assessment that sets up your brand plan.
Dig in on 5 specific sections: marketplace, consumers, channels, competitors and brand.
Macro view category, including economic indicators, consumer behavior, technology changes, shopper trends, and political regulations.
Understand consumer’s underlying beliefs, buying habits, growth trends, and critical insights.
Performance of distribution channels and performance of every major retailer. Understand their strategies, available tools and programs.
Dissect closest competitors by looking at their performance indicators, brand positioning, innovation pipeline, pricing strategies, distribution and consumer’s perceptions.
Analyze through the lens of consumers, customers, competitors, and employees. Use brand funnel data, market research, tracking results, pricing analysis, distribution gaps, and financial analysis.
Summarize with what's driving and inhibiting growth, then opportunities and threats
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