Credit form book Beloved Brands
Analyze your brand performance to build a deep-dive assessment that sets up your brand plan.
Dig in on 5 specific sections: marketplace, consumers, channels, competitors and brand.
1. Marketplace
Macro view category, including economic indicators, consumer behavior, technology changes, shopper trends, and political regulations.
2. Consumers
Understand consumer’s underlying beliefs, buying habits, growth trends, and critical insights.
3. Channels
Performance of distribution channels and performance of every major retailer. Understand their strategies, available tools and programs.
4. Competitors
Dissect closest competitors by looking at their performance indicators, brand positioning, innovation pipeline, pricing strategies, distribution and consumer’s perceptions.
5. Brand
Analyze through the lens of consumers, customers, competitors, and employees. Use brand funnel data, market research, tracking results, pricing analysis, distribution gaps, and financial analysis.
Summarize with what's driving and inhibiting growth, then opportunities and threats
To learn more on marketing and branding or recieve more consulting call us now
Hotline: 0968683191
Website: www.worldline.technology
