Credit by Beloved Brand.
Brand love generates drives more brand power that leads to increases in sales growth, profit, and market valuation. Here are the eight ways a brand can drive profits:
1. Premium pricing
2. Trading up on price
3. Lower cost of goods
4. Lower sales and marketing costs
5. Stealing competitive users
6. Getting loyal users to use more
7. Entering new markets
8. Finding new uses for the brand.
Beloved brands can use higher prices and lower costs to drive higher margins. Beloved brands use higher shares of a bigger market to drive higher volume.
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