Credit form book Beloved Brands
How to make media decisions to break through the cluttered media world?
Media is a business investment that showcases your brand story through creative execution to help connect your brand with consumers where consumers are most willing to engage, listen, think, feel, and act in ways that pay back your brand. Here are six questions to help build your media plan:
1. What is the size of your brand’s media budget?
2. What is your brand’s core strength?
3. How tightly connected is your brand with your consumer?
4. Where can you best impact the consumer journey?
5. Where will your consumers be most open to engage, listen, think, feel, and act?
6. What media choices will best deliver your brand’s creative execution?
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