What’s the influence of augmented reality on the e-commerce industry?
As MarTech part, Augmented Reality is propelling the e-commerce industry to widen its horizons and enhance customer experience. Augmented reality went mainstream with the explosion of Pokémon GO, and has since emerged as a major player in the B2B sales space, especially for forward-thinking companies willing to push new technological boundaries.
A part of a story: In experiencing augmented reality content, users find themselves to be a part of a story, built around a product. This is unlike any sort of marketing engagement and the impact on the user is equally massive.
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