Credit by Beloved Brand.
To get everyone who works behind the scenes of your brand is on the same page, you need a long-range Brand Strategy Roadmap that will guide everyone over the next 3-5 years.
Every brand should have a five-year plan to lay out the big picture elements, including brand vision, purpose, and values. It then layers in the brand idea to guide everyone on how to deliver a consistent brand across the five consumer touchpoints.
The key issues lay out which obstacles lie in the way of achieving your vision and the strategies then answer those key issue questions. Keep tactics within the long-range plan as broad guideposts rather than specific programs with detailed execution.
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