WHY DIGITAL MARKETING AUTOMATION IS IMPORTANT IN 2019 AND BEYOND?


Credit by Gennaro Cuofano

Automating aspects of your digital marketing efforts can save time and money while improving the functionality of your business.


91% of marketing automation users have said that it’s “very important” to the overall success of their online marketing activities.


Increasing efficiency is one of the key goals in any successful business, and automating processes can help business owners to perform functions both quicker, and more effectively.

Social media posting, PPC campaigns, emails, landing page content, and lead generation services can all be enhanced by the process of digital marketing automation.


1. What is Automation in the Digital Marketing Industry?



Automation is the process of using different tools, services, and software to automate repetitive, complicated, or time-consuming activities.

In digital marketing, automation gives businesses more time to grow and operationalize communications so that companies can take care of themselves without the need for constant attention.


2. How Can Your Business Benefit From Digital Marketing Automation?



Your business can become more productive, improve campaign management, increase marketing ROI, measure performance more accurately, and generate more leads by automating some of its digital marketing processes.


The statistics speak for themselves:

  • Over 50% of marketers believe that the marketing tech industry is evolving faster than the speed that their companies use marketing technology.

  • 63% of companies that are successful in marketing automation plan to increase their marketing budget.

  • 33% of businesses have already implemented marketing automation into their businesses.

  • Marketing automation drives up to 14.5% increase in sales productivity and a 12.2% reduction in overall marketing overheads.

  • 67% of marketing leaders currently use some form of marketing automation platform.


3. Digital Marketing Automation Has No Loopholes


When your business decides to manage and run your marketing campaigns using a clearly defined process, you’ll never overlook anything.


You can now receive instant performance reporting and analytics that will help to improve your marketing decisions.


Lead nurturing opportunities will be streamlined, and teams will be able to improve the potential of all marketing campaigns.


In addition to all the improved automated performance optimization and reporting, split testing can help to reduce unwanted decision making efforts.


4. Your Business Can Increase Revenue Opportunities