credit by: eMarketer
Even with all of the hurdles faced by proximity mobile payments, there are a few success stories. Some of the biggest can be found among retailers. eMarketer estimates that Starbucks will have more mobile payment users than Apple Pay over the next four years. Why? Because they’ve combined a habitual purchase with a loyalty program, giving daily buyers of a cup of coffee a reason to switch over from other payment methods.
Other retailers like Walmart, Target and Dunkin' Brands have adopted a similar approach to mobile payments by leveraging the power of loyalty and using mobile payments as a way to make the checkout process as painless as possible. Expect more retailers to follow in their footsteps.
As an Important part of our Martech solutions, Customer Loyalty Platform will help you implement excellence strategy for your brand.
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