Updated: Jun 25, 2019
Credit by Sarah Feldman
Most digital buyers are bringing the online world into the brick-and-mortar shopping experience. While in person, two-thirds of traditional online shoppers searched for personal promotional offers and discounts on their devices. The study by RIS News found that several different online consumer behaviors bled into the physical retail experience including, checking sales and promotions available to all customers, comparing prices, and researching products.
Smartphones act as a perfect shopping companion, bringing some of the convenience shoppers look for online into the physical retail space. Unlike the common perception that retail is dead, retail is transitioning into the hybrid world. Some marketers are recommending that brick-and-mortar stores offer WiFi and equip their sales associates with tablets or smartphones, so that they can best service the hybrid shopping habits of consumers.