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How SEA marketers can use video to inspire shoppers to take action

Updated: Mar 3, 2020

Credit: Rashi Tyagi, Gabe Jimenez from Think with Google

As more and more brands in Southeast Asia (SEA) jostle for consumers’ attention online, every marketer’s goal is to break through the noise, make their message stick, and turn attention into action. Our new TrueView for action playbook offers marketers best practices and a step-by-step guide to creating video campaigns that inspire audiences at every step of the journey and drive measurable business results.

While researching the different ways consumers in SEA use online video, we’ve seen that people increasingly rely on video at every step of the consumer journey. Nearly 85% of users in SEA watch online videos every day to do everything from brushing up on personal skills to discovering new brands. In fact, 90% of respondents to a global survey said they discover new products on YouTube, while more than half of all global shoppers say online video has actually helped them decide which specific brand or product to buy.

From early awareness and consideration to the final purchase, online video sits front and center. Anticipating consumers’ needs and tapping into their intent at each stage is crucial to winning their attention among SEA’s increasingly fierce online competition.

To help brands in SEA reach and inspire the right audiences through online video, we’ve put together this TrueView for action playbook. Whether your goal is generating leads, driving foot traffic, or boosting online purchases, this guide offers practical tips and success stories to help you develop compelling campaigns that make an impact. In the playbook, you’ll see how education technology brand Mindvalley increased its subscriptions by 500% in just one year, while sporting goods retailer Decathlon drove 175% more online conversions and 28% more in-store visits at less than half the cost.

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