Credit by Deloitte
1. Can CEOs be un-disruptable?
Chief Executives have traditionally sat at the intersection of the external environment and the internal organization, observing chaos and translating it into clear and actionable instructions. At this “nerve center” for essen-tial information, our popular perception of the “undisruptable”CEO is of a rigid, impenetrable figure, successfully staring down external adversity. Whether this image ever truly matched reality is debatable, but we know one thing for sure: It definitely no longer applies. To be undisruptable today requires much more than steering companies through singular (if monumental) events, it demands that leaders navigate constant turbulence, continuously adjusting their actions accordingly.
Accelerating market forces and increasing environmental complexity mean companies
often getting no warning before chaos, and no recovery period afterward. Against this backdrop, leadership is about more than just translating order into chaos. Today’s CEOs seem required to maintain constant pressure to transform their organizations by cultivating
a high tolerance, if not a passion, for ambiguity and to infuse others with the same mind-set. In a volatile world, today’s leaders need flexibility, agility, and a willingness to extend their organization’s capabilities into new and, sometimes, unexpected areas to keep ahead
of relentless competition.
2. Eight powerful truths about diversity and inclusion
In this article, we draw upon the findings of seven major research studies that cut into new
ground, covering topics such as diversity of thinking, inclusive leadership, and customer diversity. Our aim is to inspire leaders with possibilities and to close the gap between aspiration and reality.
Diversity of thinking is the new frontier
Diversity without inclusion is not enough
Inclusive leaders cast a long shadow
Middle managers matter
Rewire the system to rewire behaviors
Tangible goals make ambitions real
Match the inside and the outside
Perform a culture reset, not a tick-the-box program
3. Redefining the CMO
Where should CMOs start? Based on our research, three areas stand out:
3.1. Relentlessly pursue customer expertise.
By positioning themselves as customer experts and bringing the benefits of that expertise to
other functions in the organization—CMOs can trade tactical responsibilities for enterprise-
wide strategic influence.
3.2. Make marketing make sense.
CMOs can make their voice heard by translating marketing insights into the language of their C-suite peers, be it financial, strategic, sales-oriented, or talent-related.
3.3. Establish a “center-brain” mentality.
Much has been said about the increasing need for strong data-analytics capabilities in marketing, and rightly