Updated: Mar 3
By Jared Atchison — January 23, 2020
Are you a new business owner interested in spreading brand awareness, increasing your sales, and improving customer loyalty? If so, you’re in luck. We want to take a look at several ways you can market your small business on a shoestring budget. Reaching your customers is vital, especially in the early stages of development. It’s essential that you can reach your base, and that you understand their needs.
Our tips are designed for people who have already created their first website but have very little traffic and social media mentions. You can use these methods to get more people interested in your brand, grow your email list, and build social proof.
Let’s dive in!
Reach out to Social Media Influencers
Social media is an excellent place to market to consumers that could benefit from your business. A stagging 31.24 percent of referral traffic starts on social media, so you should do everything you can to convert consumers on various social platforms. Start by creating detailed customer personas that help you understand the kind of people you want to help. Persona sheets include essential details like your consumer’s pain points, goals, and demographic information.
Once you have a firm grasp on who you want to reach, it’s time to find a social media influencer that wants to champion your cause. Influencers are online celebrities that promote products or services in exchange for cash payment, commission via affiliate links, or a selection of your best products in a sample pack. Business owners usually send influencers special promotions for their followers, which helps both businesses grow.
There’s no denying the reach these folks can have on your business. Let’s take a look at Kylie Jenner’s Instagram post for an example.
As you can see, Jenner’s post for Sugar Bear Hair Vitamins netted 1.9 million likes. If you’re Sugar Bear Hair, you have to be pleased with your investment in this high-profile influencers. Couple this post with the fact that 130 million people click shopping ads on Instagram every month, and it’s no surprise that businesses are turning to influencers to market their products.
The key is to find influencers that already interact with your audience. Their connection with your base will help build social proof and convince otherwise unsure consumers to go to your website.
Host an Online Contest
We all know the premise of a giveaway. A business typically picks from a pool of participants and awards the winner a prize. The fantastic thing about online contests is you can tweak them to meet your marketing goals. If you understand the various tactics used when creating your giveaway, there’s a better chance that you’ll grow your business with this strategy.
It all starts with a prize. If your goal is to convert extremely targeted customers that will instantly check out your company, offer a prize that’s related to your niche. If you want to cast a wider net and grow your traffic and subscribers, a popular product could cause explosive growth for your business. Here’s a sample contest where the prize offered is something everyone can benefit from, an Amazon Echo:
Next, you should think about how you want people to enter your event. If your goal is to get new people interested in your business, you could add a stipulation where participants have to tag three friends on your post. This action could result in more entries and improve brand awareness.
Don’t forget to announce the winner on social media and tag them. You’ll show other people that your contests are legitimate, which could convince them to participate in future events.
Look for Guest Posting Opportunities
Chances are, you already have a blog on your website. But are you reaching out to publications in your industry that are currently accepting guest posts? If not, you’re missing out on a huge opportunity to grow your business.
In many cases, publications accept guest posts, or articles, from experts that understand the industry. When you want to market your small business, make sure you’re emailing publications, checking websites like Help a Reporter Out for pitching opportunities, and overall striving to get more links to your business on other websites.
Link-building is an integral part of creating a great website. A good link structure can make it easier for users and crawlers to navigate your site, build your reputation as an expert, and grow your SEO ranking. All of these factors are important, but it’s worth noting that 95 percent of people don’t go beyond the first page of Google search results, making your ranking even more vital if you’re starting a new company.
If you want to find more guest posting opportunities, look at your favorite publications and see if there is a way for you to contact the editor. Thank them for their time and explain your idea for a pitch that is relevant to their website. If they approve, you can write your article and include links to your site.
Marketing is more important for business owners and marketers than ever before. The challenge many people face is determining how they should market their brand to consumers. There are plenty of tactics to choose from, but these tips will help you build your lead list and get sales from customers that organically discover your brand while browsing online.