Credit from Statista
This timeline presents the media split in Vietnam from 2004 to 2013 as well as estimates/forecasts until 2018. Across all presented years, TV is by far the largest ad medium in Vietnam. In 2016, TV ad expenditure in Vietnam was estimated at 1.07 billion U.S. dollars. Furthermore, the source predicts it would grow to approximately 1.3 billion U.S. dollars by 2018. Vietnamese ad market as a total valued at 1.22 billion U.S. dollars in 2016 whereas the ad market of Asia Pacific at 171.5 billion.