WorldLine Technology Sep 20, 20192 min3 TECHNIQUES TO MAXIMIZE ADVERTISING ROICredit by Laura Starita Marketers are under pressure to show concrete results from their marketing spend. Three techniques help quantify...
WorldLine Technology Sep 20, 20192 minFIVE MARKETING SPECIFIC FOCUS AREAS OF COST OPTIMIZATION. Source: Gartner . In addition to function-agnostic actions, a range of cost optimization tactics are specific to marketing. Five common...
WorldLine Technology Sep 16, 20192 minMCDONALD'S LATEST TECH MOE AIMS TO BRING VOICE-BASED.Credit by: Jennifer Cannon McDonald's second tech acquisition this year indicates a move towards a tech-driven customer experience in the...