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Credit by Peter Newman Google has been working for years to fully roll out the Rich Communication Services (RCS) messaging standard to...

Credit by IAB 1. What are Playables Ads? Playable ads, “playables” for short, are premium ad units and are typically opt-in. They are...

Credit by IAB Data-Driven Video Overview Data-driven video (DDV) is both a strategy and a tactic that allows marketers to use available...