The Meaningful Shift
People want to live more meaningfully. More than 9 in 10
Prosumers are making an effort to improve the people they are
and how they live. And what they choose to purchase influences
both. Fully two-thirds of Prosumers believe that what they buy
says a lot about who they are. And nearly 4 in 10 are asking
themselves more often these days whether a purchase they are
considering will add meaning to their lives.
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