2019 LEADING VENDORS TO THE TOP 1000 E-RETAILERS
There’s a rising tide amid online retailers today. You might call it
the reverse or anti-DIY movement. Merchants are opting to delegate
technology tasks—from operating e-commerce platforms to automating marketing to squeezing the most value out of email to
vendors that specialize in each technology. Many retailers today are
opting to buy rather than build. In an August 2018 Internet Retailer
survey of 183 e-commerce executives, 66% of retailers said they use a vendor when implementing new technology rather than build it in-house.