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Riding The Digital Wave : Capturing Southeast's Asia Consumer In The Discovery Generation
In collaboration with Facebook, global management consulting firm Bain & Company conducted a survey that dove deep into the spending behaviour of Southeast Asian digital consumers. The survey involved a total of 12,965 respondents from the six Southeast Asian countries of Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Through this survey, we obtained consumers’ views on where they spend their money online, how much they spend, factors that influence them, as well as their consumer journey. The survey was conducted in June 2019.