
Solving The
EXPERIENCE ECONOMY EQUATION
Businesses across industries are discovering the power of customer experience and the peril of ignoring it.
In fact, 67% of customers are considered “serial switchers” in the U.S. largely due to poor customer experience.
Great experiences don’t happen in a vacuum. From employee engagement to supply chain management,
everything has the potential to impact the customer. It's a complex equation that requires businesses to
connect the dots between their experience data (X) and operational data (O) to provide an unparalleled
end-to-end experience.
An Intelligent Enterprise strategy enables brands to solve the equation by turning data into intelligence,
automating processes, and driving innovation. To not just make better decisions with realtime data,
but predict future outcomes based on operational data (the “what”) married with experience data (the “why”).
X Data + O Data = Winning in the Experience Economy
Intelligent Technology: Answering for X + O
Listening, understanding, and acting on your X + O data requires intelligent technologies. Developing technologies make it possible to gain a complete, accurate, secure picture of your
customers. The Internet of Things provides a wealth of customer data, blockchain technology
helps you securely store it while machine learning and artificial intelligence enable smarter and
faster analysis to make the data useful.
With intelligent technology powering five essential areas of your business - your digital core,
network and spend management, digital supply chain, customer experience, and people
engagement - silos will come down.
Processes will become automated. Experiences will be optimized. Risks will be proactively
mitigated. The gap between operations and experiences will close. Your business will become
more agile, driving new value and growth.



Digital
Core
Disconnection within an operation brings productivity to a halt. To keep operations running smoothly, businesses
need to be able to identify what’s causing friction, where
processes are bottlenecked, and why these events are
occurring. It takes a mixture of X + O data to see the whole
picture and know what actions need to be taken - and in what order.
Where legacy ERP technology could tell you the what, how,
when, and where of your business processes, intelligent ERP technology is answering those questions and the why, will,
and if. Through future tech, such as artificial intelligence,
machine learning, and the Internet of Things, your digital coregives you the X + O data you need to automate processes,
optimize for desired outcomes, and predict future market
changes that could impact your business model.
See how you can power your digital core with more
intelligence below.



Network & Spend
Management
From risk management to cost control to spend analysis,
a lot of visibility is needed within procurement to bring down
costs, expand profits, and still delight customers. But for a lot of businesses using legacy procurement technology, current
visibility is limited and stuck in the past.
To gain real - time procurement insights that allow you to
anticipate current and future needs, tech like blockchain,
artificial intelligence, machine learning, and more are able to provide the X + O data that can help guide your decisions.
New technology can also help automate approval flows and
facilitate greater collaboration with suppliers, improving the
supplier experience and delivering more value to customers.
Learn the difference intelligence can make for your network
and spend management below.



Digital
Supply Chain
Your customers have wants and needs. It’s the responsibility
of the supply chain to deliver the products and services that
address them. Today’s businesses need supply chains with
greater visibility, flexibility, and agility to meet the demand for more customer-centric products and experiences that are
delivered at lightning speeds.
From product development and manufacturing to product
delivery and operation, intelligent technology like automation and predictive processes help organizations meet that
demand. Scroll down to see how you can create a highly
responsive, digital supply chain that enables customer-centric manufacturing practices, instant gratification, and
end-to-end optimization.



Customer
Experience
In today's fast paced, digital economy, customers are
demanding more personalized experiences. To meet this
demand, brands need to design and build exceptional
customer experiences that attract and compel customers to
act. But what insights enable your brand to create such an
experience?
Leaders in experience management find the answers by
analyzing their X + O data to know what their customers
prefer, why they hold those preferences, and how to apply
those insights to exceed customer expectations. Here, you’ll
discover how intelligent tech brings those X + O insights to
the surface and how to leverage them for personalization at
scale.



People
Engagement
When people feel good about where they work, their work is
also good. As a result, businesses with engaged employees
are outperforming their competition. Maintaining quality
employee relationships ensures that productivity and businessresults stay high. However, at the enterprise level, some of
those relationships can get lost in the crowd with such a vast network of internal and external employees that live across
departmental lines.
Your workplace experience needs to be connected and
engaging for every employee to ensure you're attracting,
developing, and retaining the talent that produces better
business outcomes. Below, you’ll learn how to obtain the
insight and control you desire to create a more engaged
workforce using intelligent technology.
