top of page
Screen Shot 2019-05-11 at 6.52.19 PM.png

Generation Z Is Not The Next Big Thing 

In its latest report, Generation Z is Not the Next Big Thing, Zenith advocates rethinking targeting to take a ‘perennial’ approach and marketers need to shift their focus from age in favour of mindset, behavioural change and disposable income.

You might also like:

By submitting this form, you agree to receive email communications from WorldLine Technology.