What's Next In Emerging Markets.
This report analyzes two notable categories within the FMCG industry—snacks and beer—to understand trends that are driving growth and indicative of undisclosed opportunities. As ‘non-essential’ FMCG products, they represent positive indicators for growth: demonstrating the fact that consumers are ready, willing and motivated to spend beyond what’s required for bare necessities. And that in and of itself is a signal that global manufacturers ought not ignore.
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