The WeChat Mini-Program - Playbook For E-Commerce

An Overview of WeChat Commerce and How Top Players in Luxury, Beauty, and Fashion are Leading the Way. 

This playbook covers;

• How mini-programs fit into the WeChat ecosystem

• How to use mini-programs for e-commerce, social gifting & personalization

• How to use mini-programs for offline-online

• How mini-programs fit in with a KOL (influencer) strategy