The WeChat Mini-Program - Playbook For E-Commerce
An Overview of WeChat Commerce and How Top Players in Luxury, Beauty, and Fashion are Leading the Way.
This playbook covers;
How mini-programs fit into the WeChat ecosystem
How to use mini-programs for e-commerce, social gifting & personalization
How to use mini-programs for offline-online
How mini-programs fit in with a KOL (influencer) strategy
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