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The WeChat Mini-Program - Playbook For E-Commerce

An Overview of WeChat Commerce and How Top Players in Luxury, Beauty, and Fashion are Leading the Way. 

This playbook covers;

  • How mini-programs fit into the WeChat ecosystem

  • How to use mini-programs for e-commerce, social gifting & personalization

  • How to use mini-programs for offline-online

  • How mini-programs fit in with a KOL (influencer) strategy

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