M-commerce Myths - 5 Mobile Commerce Myths Debunked
The impact of mobile access to e-commerce is wide-reaching,
and requires companies to consider every aspect of online
shopping, and how they might better serve the growing
customer base experiencing their sites through mobile devices.
This ebook help to see why confusion arises around what m-commerce actually means for e-commerce businesses, and how strategies need to adapt in order to improve the customer journey.