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RETHINKING RETAIL:

Artificial Intelligence and Robotic Process Automation

The retail and consumer goods industry faces considerable challenges, threatened by a demand for personalisation, an unoptimised business process constrained by human error and an inability to fully anticipate customer demands. These problems leave consumers unfulfilled in the search for an experience that reflects their continually developing desires. Then you have technology, which presents both a challenge and the key solution to facing these challenges. With the ever-growing speed of innovation it has become increasingly important to constantly remain up to date with the latest possibilities for upgrading your company. The Retail Academy and PwC have identified two key technologies that will be essential to taking your business to the next level, these being Artificial Intelligence (AI) and Robotic Process Automation
(RPA).

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