It Time For A Consumer-centred Metric : Itroducing "Return On Experience"

In emerging countries, mobile payments in stores are increasing, with Vietnam seeing the biggest increase to 61% in a period of one year, followed by the Middle East (45%). In general, Asian countries are more likely to adopt this behaviour more quickly than Western countries. Read more in PwC’s Global Consumer Insights Survey 2019, which assesses behaviour, habits and expectations of over 21,000 online consumers in 27 territories.