DATA-DRIVEN MARKETING

Today’s marketers have so much data at their fingertips that it can
be tough to know where to start—and you might be forgiven for
thinking you need a statistics degree to understand many an analytics
dashboard. But most marketers consider themselves storytellers as
much as strategists.They know marketing is as much art as science—
and the best marketers know how to blend both. This insight center
helps the modern marketer use the metrics at their disposal more
effectively, marshaling the insights in the data in support of their own
vision for the brand.