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Updated: Sep 23, 2019

Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos.

Meanwhile, you’re juggling

  • Marketing your agency to bring in new business

  • Keeping current clients happy to gain their loyalty

There are ways you can accomplish both revenue and agency growth. The answer: Use marketing automation to increase sales revenue for both your agency and your clients.

There are four reasons marketing automation is vital to agencies:

1. You can’t afford not to automate?

Enter marketing automation. It’s the answer to what clients need right now. With marketing automation, you’ll create new revenue streams, attract more clients, provide iron-clad proof of ROI and provide a service that clients feel is just too big and complicated to do in-house.

2.Higher-value relationships:

Ever wish you had a stickier relationship with your clients? Ever wish you provided a service that not every agency you compete with provides?

Marketing automation is a service you can completely manage for your clients. Many agencies just haven’t caught on to the fever. And, oh my, the services you can provide:

  • Initial marketing automation technology adoption and strategy

  • Creation of email templates, nurture sequences and landing pages

  • Ongoing builds of campaign assets, metrics analysis and optimization

All of these services, plus the investment in the initial learning curve, makes it difficult for clients to change agencies.

3. Recurring revenue:

Marketing automation is the key to recurring revenue. Why?

  • You’ll move from unpredictable project work to retainer-based relationships.

  • Marketing automation is necessary for most clients.

  • Clients struggle with the technology.

  • Clients are confused with how/where to personalize.

What this all adds up to is your chance for your agency to be a consistent go-to resource for marketing automation and digital marketing.

4. Prove value to your clients:

Ever had a client claim they just can’t see what they’re getting for the dollars they’re spending with you? Ever feel like all you do is run numbers and try to show worth, more than you are spending time creating – which was your dream when you got into the agency biz?

Marketing automation solves that, too. You’ll be able to show clients measurable results with comprehensive lead-to-revenue reporting. After all, marketing automation is rooted in data, providing the math you need to help your clients figure out what to double down on and what to toss. The investment in marketing automation and your agency pays off the longer you both use it.

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