Updated: Sep 23, 2019
Credit by: Aaron Luber
As a three-dimensional, visual medium, augmented reality (AR) is a powerful tool for brands looking to tell richer, more engaging stories about their products to consumers. We brought AR to the experience of a more wonderful way of creativity.
Helping YouTube beauty fans pick their next lipstick
Many consumers look to YouTube creators for help when deciding on new products to purchase. And brands have long been teaming up with creators to connect with audiences. Now, brands and creators can make that experience even more personalized and useful for viewers in AR.
Today, we’re introducing AR Beauty Try-On, which lets viewers virtually try on makeup while following along with YouTube creators to get tips, product reviews, and more. Thanks to machine learning and AR technology, it offers realistic, virtual product samples that work on a full range of skin tones. Currently in alpha, AR Beauty Try-On is available through FameBit by YouTube, Google’s in-house branded content platform.
M·A·C Cosmetics is the first brand to partner with FameBit to launch an AR Beauty Try-On campaign. Using this new format, brands like M·A·C will be able to tap into YouTube’s vibrant creator community, deploy influencer campaigns to YouTube’s 2 billion monthly active users, and measure their results in real time
We tested this experience earlier this year with several beauty brands and found that 30 percent of viewers activated the AR experience in the YouTube iOS app, spending over 80 seconds on average trying on lipstick virtually
Bringing three-dimensional assets to display ads
We're also offering brands a new canvas for creativity with Swirl, our first immersive display format. Swirl brings three-dimensional assets to display advertising on the mobile web, which can help educate consumers before making a purchase. They can directly zoom in and out, rotate a product, or play an animation. Swirl is available exclusively through Display and Video 360.
In this example from New Balance, people can rotate to explore the Fresh Foam 1080 running shoe. Objects like a mobile phone (right) can expand to show additional layered content.
If you’re interested, see more
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