Today’s consumer discovers goods and services “anytime and anywhere” on smartphones, tablets and laptops. 38% of YouTube smartphone users watch videos because they are researching products. 64% of smartphone users expect to get information relevant to them on the go. 3x Impatient Growth in mobile searches for ‘near me’ in 2 years. In Vietnam we live and shop online, but...98% of the Sales still happen in store.

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