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Today, AI in marketing supports only certain kinds of decisions.

They are typically repetitive decisions based on data and each decision has a low monetary value. AI-based decisions today primarily involve digital content and channels or online promotions. Of course, almost all content is becoming digitized, so it makes for a pretty big category. This set of AI-supported activities includes digital advertising buys (called programmatic buying), website operation and optimization, search engine optimization, A/B testing, outbound e-mail marketing, lead filtering and scoring, and many other marketing tasks.

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